Here is my interview with TechRound, discussing how I set up Postpartum Plan and why I am so passionate about supporting new parents.
I did an interview with the U.S community company Entreprenista about Postpartum Plan and how we have launched internationally. This is an extract from the article; you can read it in full here.
What made you take the leap to start your own business?
My reflexology business inspired me to launch Postpartum Plan. Through my reflexology practice I have helped women through stress, trauma and imbalance. But I found the time when women needed support the most was postpartum yet this was the time that clients stopped having treatments because all their energy and love went to their baby. I was then called in 6 months postpartum to treat a host of issues including burn out, PTSD, insomnia and some more serious emotional and physical issues. This is what has led me to launch Postpartum Plan, to help women mentally and physically once they’ve given birth. Then, lockdown really forced me create and launch Postpartum Plan in only 5 months. I could not stop thinking about all those new parents giving birth in lockdown with no support network, no visitors, no midwife home visits. It made me really think about how it takes a village to support a mother and these lockdown parents needed Postpartum Plan more than anything.
What was your background prior to starting your own business?
I have a varied background but I truly believe my bizarre career path has led me to Postpartum Plan!
I worked as a management consultant win my 20s which gave me business and management training. Then in content production at MTV and other production houses where I learnt to produce and create video and podcast content. Then I became a reflexologist in 2011 which taught me about the impact of stress on the body and inspired me to heal and help women, especially new mothers. All these paths and practices really have helped in creating Postpartum Plan.
Did you always know you wanted to be an entrepreneur?
I don’t think I knew I wanted to be an entrepreneur but I have been coming up with ideas for businesses since I was 21 so it must have been in me somewhere! I also think that passionate entrepreneurs find themselves there because of a love of what they do instead of wanting to be entrepreneur in the first place.
Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?
The first thing I did was get a business coach and it was the best decision that I made. She supported me through all aspects of company creation and gave me the confidence to pursue my passion of helping postpartum women. Marketing was quite organic, and an accident! I created the Instagram page months before launch to save the name @postpartumplan and then one of the support team posted about her involvement before I was ready to market it! However, this was a blessing in disguise as the pre-launch Instagram marketing really built anticipation and also helped me better understand the audience through that interaction.
This is an excerpt from my interview with The Daily Struggle. Full interview here.
What is EFT?
EFT, or the ‘Emotional Freedom Technique’ is referred to as ‘psychological acupressure’ and involves tapping on various parts of the arm, face and chest to relieve stress, pressure and blocked energy.
As with many other therapies, EFT therapy works on the premise that the body contains energy channels, and when these energy channels become blocked or unbalanced, it is believed to lead to emotional and physical illness.
Emotional Freedom Technique (EFT) works to unblock these channels, in order to relieve stress and help to improve mood. There are now over a hundred research papers demonstrating the effectiveness of EFT, and studies have shown that the tapping therapy can reduce cortisol (the stress hormone) by 43%, increase antibodies by 13%, reduce anxiety by 40% and improve happiness by 31%.
Meg said: I first came across EFT when I was recovering from postnatal PTSD and just by tapping and speaking about my birth experience with an EFT practitioner I immediately felt lighter, more free and less anxious.
I know others who have used EFT to help them through PND, postpartum overwhelm and their own parenting stresses and I now use it whenever I feel particularly anxious or when my thoughts start to run away with themselves. EFT has been described as ‘niche’ by one of our members and she is right; it is relatively unknown and can seem a little weird! However, EFT is a form of body therapy that we do subconsciously on ourselves every day to relieve tension (think about when you rub your temples when you are stressed).
- 5 mins of EFT can change your thoughts instantly. There is nothing else that I know of that’s so effective in literally a few mins.
- 5 mins of EFT each and every day can improve your mindset, sleep, self-esteem, stress levels, fluctuations in moods and hormones and happiness.
- Your brain is a muscle. If everyday you do 5 mins of brain work through EFT, you’re building a muscle of being able to be in control of thoughts, feelings and emotions.
Imagine having a tool that with 5 mins each day can make you 31% happier?
Read more at The Daily Struggle