I did an interview with the U.S community company Entreprenista about Postpartum Plan and how we have launched internationally. This is an extract from the article; you can read it in full here.
What made you take the leap to start your own business?
My reflexology business inspired me to launch Postpartum Plan. Through my reflexology practice I have helped women through stress, trauma and imbalance. But I found the time when women needed support the most was postpartum yet this was the time that clients stopped having treatments because all their energy and love went to their baby. I was then called in 6 months postpartum to treat a host of issues including burn out, PTSD, insomnia and some more serious emotional and physical issues. This is what has led me to launch Postpartum Plan, to help women mentally and physically once they’ve given birth. Then, lockdown really forced me create and launch Postpartum Plan in only 5 months. I could not stop thinking about all those new parents giving birth in lockdown with no support network, no visitors, no midwife home visits. It made me really think about how it takes a village to support a mother and these lockdown parents needed Postpartum Plan more than anything.
What was your background prior to starting your own business?
I have a varied background but I truly believe my bizarre career path has led me to Postpartum Plan!
I worked as a management consultant win my 20s which gave me business and management training. Then in content production at MTV and other production houses where I learnt to produce and create video and podcast content. Then I became a reflexologist in 2011 which taught me about the impact of stress on the body and inspired me to heal and help women, especially new mothers. All these paths and practices really have helped in creating Postpartum Plan.
Did you always know you wanted to be an entrepreneur?
I don’t think I knew I wanted to be an entrepreneur but I have been coming up with ideas for businesses since I was 21 so it must have been in me somewhere! I also think that passionate entrepreneurs find themselves there because of a love of what they do instead of wanting to be entrepreneur in the first place.
Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?
The first thing I did was get a business coach and it was the best decision that I made. She supported me through all aspects of company creation and gave me the confidence to pursue my passion of helping postpartum women. Marketing was quite organic, and an accident! I created the Instagram page months before launch to save the name @postpartumplan and then one of the support team posted about her involvement before I was ready to market it! However, this was a blessing in disguise as the pre-launch Instagram marketing really built anticipation and also helped me better understand the audience through that interaction.