My interview with Entreprenista

I did an interview with the U.S community company Entreprenista about Postpartum Plan and how we have launched internationally. This is an extract from the article; you can read it in full here. 

What made you take the leap to start your own business?

My reflexology business inspired me to launch Postpartum Plan. Through my reflexology practice I have helped women through stress, trauma and imbalance. But I found the time when women needed support the most was postpartum yet this was the time that clients stopped having treatments because all their energy and love went to their baby. I was then called in 6 months postpartum to treat a host of issues including burn out, PTSD, insomnia and some more serious emotional and physical issues. This is what has led me to launch Postpartum Plan, to help women mentally and physically once they’ve given birth. Then, lockdown really forced me create and launch Postpartum Plan in only 5 months. I could not stop thinking about all those new parents giving birth in lockdown with no support network, no visitors, no midwife home visits. It made me really think about how it takes a village to support a mother and these lockdown parents needed Postpartum Plan more than anything.

What was your background prior to starting your own business?

I have a varied background but I truly believe my bizarre career path has led me to Postpartum Plan!

I worked as a management consultant win my 20s which gave me business and management training. Then in content production at MTV and other production houses where I learnt to produce and create video and podcast content. Then I became a reflexologist in 2011 which taught me about the impact of stress on the body and inspired me to heal and help women, especially new mothers. All these paths and practices really have helped in creating Postpartum Plan.

Did you always know you wanted to be an entrepreneur?

I don’t think I knew I wanted to be an entrepreneur but I have been coming up with ideas for businesses since I was 21 so it must have been in me somewhere! I also think that passionate entrepreneurs find themselves there because of a love of what they do instead of wanting to be entrepreneur in the first place.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

The first thing I did was get a business coach and it was the best decision that I made. She supported me through all aspects of company creation and gave me the confidence to pursue my passion of helping postpartum women. Marketing was quite organic, and an accident! I created the Instagram page months before launch to save the name @postpartumplan and then one of the support team posted about her involvement before I was ready to market it! However, this was a blessing in disguise as the pre-launch Instagram marketing really built anticipation and also helped me better understand the audience through that interaction.

Read the rest of this interview at Entreprenista here. 

Tricia

Interview with The Daily Struggle

This is an excerpt from my interview with The Daily Struggle. Full interview here. 

What is EFT and can it help postpartum mums?

EFT is being used to help new mums, but what is it and does it REALLY make a difference? We spoke to Meg Murray Jones, founder of of The Postpartum Plan programme , to find out more!

What is EFT?

EFT, or the ‘Emotional Freedom Technique’ is referred to as ‘psychological acupressure’ and involves tapping on various parts of the arm, face and chest to relieve stress, pressure and blocked energy.

As with many other therapies, EFT therapy works on the premise that the body contains energy channels, and when these energy channels become blocked or unbalanced, it is believed to lead to emotional and physical illness.

Emotional Freedom Technique (EFT) works to unblock these channels, in order to relieve stress and help to improve mood. There are now over a hundred research papers demonstrating the effectiveness of EFT,  and studies have shown that the tapping therapy can reduce cortisol (the stress hormone) by 43%, increase antibodies by 13%, reduce anxiety by 40% and improve happiness by 31%.

Meg said: I first came across EFT when I was recovering from postnatal PTSD and just by tapping and speaking about my birth experience with an EFT practitioner I immediately felt lighter, more free and less anxious.

I know others who have used EFT to help them through PND, postpartum overwhelm and their own parenting stresses and I now use it whenever I feel particularly anxious or when my thoughts start to run away with themselves. EFT has been described as ‘niche’ by one of our members and she is right; it is relatively unknown and can seem a little weird! However, EFT is a form of body therapy that we do subconsciously on ourselves every day to relieve tension (think about when you rub your temples when you are stressed).

As our EFT therapist Tricia says,

  • 5 mins of EFT can change your thoughts instantly.  There is nothing else that I know of that’s so effective in literally a few mins.
  • 5 mins of EFT each and every day can improve your mindset, sleep, self-esteem, stress levels, fluctuations in moods and hormones and happiness.
  • Your brain is a muscle. If everyday you do 5 mins of brain work through EFT, you’re building a muscle of being able to be in control of thoughts, feelings and emotions.

Imagine having a tool that with 5 mins each day can make you 31% happier?

Read more at The Daily Struggle

Meg PPP

Postpartum Plan review from Healthy Living London

This is an extract of the article written by Lizzy Silverton. You can read the full article here. 

This month, with a new baby on board, I’ve been exploring the recently launched programme for pregnant women and new mothers: Postpartum Plan. And this week I was lucky enough to interview the founder of the programme, Meg Murray Jones.

About the plan

The Postpartum Plan is designed for women from 35 weeks pregnant to six weeks postpartum. However, as I’m finding, the material and tools it provides have a life way beyond those six weeks. Having come to the plan at five weeks postpartum, I can personally attest to its value. It is no surprise to me that a lot of the women on the platform are second time mums who have previous experience of the drop off in support for mothers post birth.

I couldn’t have come across the Plan at a better time for me. After a traumatic first birth experience – which came back to haunt me in the days leading up to the due date of my second – the birth of my second daughter couldn’t have gone better. Yet three days later we found ourselves back in hospital for a stressful and anxious week. The days I’d planned for us to spend together as a new family of four were swapped for lonely hospital days worrying about my baby, missing my elder daughter and struggling with bleeding, an infection of my own, night sweats and leaky boobs.

By the time we made it home again I was so physically and emotionally exhausted that all of the good intentions for a healthy, energetic postpartum period had evaporated. With a toddler to look after thrown into the mix, I found myself eating unhealthy treats and with little motivation to exercise.

Discovering the Postpartum Plan really helped me to get my physical and mental wellbeing back into alignment.

Interviewing Meg

In my interview with Meg, the founder of Postpartum Plan, I found not only a compassionate person who wants to reframe attitudes around birth and the postpartum experience for all mothers, but also an innovative business woman, who has taken an idea from concept to delivery in five months with amazing results.

Tell us more about your first postpartum experience and how this motivated you to start Postpartum Plan.

With my first child I had a great pregnancy. I was planning on a water birth, doing hypnobirthing and everything that everyone says you should do and then something went wrong and I had to have an episiotomy and there was a risk to my baby of brain damage and he had to be put in an incubator for 72 hours and I wasn’t allowed to touch him. At the end of the day, the birth was fine because I had my baby, but I don’t think as mothers we are ever trained in the emotional recovery of birth and I got really bad PTSD.

I had a really bad trauma response; I had to deal with the fact that my birth hadn’t gone to plan. And the interesting part is that I didn’t tell anyone. I didn’t tell my husband about it. I was having flashbacks and visions in the night. In the back of my mind I had this idea that I was supposed to be a perfect parent, but I didn’t have the support I needed. While I had friends around me, what I needed was an expert to go ‘everything is fine. You birthed really well. Here are the tools to deal with PTSD’.

And then I got pregnant again very quickly when my son was nine months old and I was like ‘I’m going to do things properly this time’. So I invested, financially and emotionally, in experts. I had a doula and a physio – basically everything that’s on the Postpartum Plan – and the difference in the birth and my recovery was so extreme I felt like that is what everyone needs it just that not everyone can afford a lactation consultant, plus a physio, plus doula etc. So what can we do to make that more accessible?

And then lockdown happened and I was like ‘wow, so many women out there are so alone and that’s when I realised it had to happen now.

A major thing with Postpartum Plan is that I do believe there needs to be a societal shift. Society has made us believe that everything needs to be about the baby – and of course it does – but in days gone by there was also a village who would look after us, the mother. We don’t have that any more so when people say ‘sleep when the baby sleeps’ we can’t do that, because we are on our own. Society isn’t built for motherhood anymore. There isn’t enough known about what happens to us physically and emotionally when we have babies to understand the level of support that we need.

How did you come to your primary pillars for the Postpartum Plan?

I really thought about what I needed when I had my kids and then did a lot of research into rehabilitation programmes and their structure. The difference being is that I changed the language around the pillars – so instead of ‘exercise’, for example, we focus on ‘movement’, because I believe as women we have quite a distorted idea of what ‘exercise’ mean. Movement is good for you and you don’t have to be on a spin bike to move your body. Movement, Mind-set and Reflection were really important to because we’ve lost that connection with body and with loving our bodies. Recovery was the first one I made because we should all recover, and then Nutrition was just a really important one for identifying nourishing food that you need to recover. What is it we need to bring back those nutrients that get so depleted in pregnancy and birth?